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Here's a first look at the Odin for The Shops at Target 2012 fall/winter lookbook. The line takes on some of menswear’s popular staples such as button-down shirts, chinos and shawl collar sweaters, alongside tailored outerwear. Featuring various patterns and textures in appropriate hues of blue and red with greys, browns and black, the collaborative pieces will be available exclusively from select Target locations in the months ahead.

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BONUS: Check out a short film featuring owners Eddy Chai and Paul Birardi discussing how they manage to maintain the brand's urban everyman aesthetic.