This season highlights the esteemed actor's actor John Hurt, architectural visionary David Adjaye, Oscar-winning documentary maker James Marsh, and artist Jamie Hewlett.
The campaign is centered around a series of striking black and white portraits, and individual video interviews where the faces of Alfred Dunhill's latest campaign speak their opinions and experiences as real people from different backgrounds, giving viewers an intimate look into their personalities and what makes them who they are today.
Voice is really about men who have achieved amazing things within their chosen fields and continue to excel with humility and grace. These are men who embody timeless values that are worth looking up to. They possess qualities like compassion, dedication and conviction.
Documentary and film director James Marsh famously directed cult film 'Wisconsin Death Trip'.
Award-winning architect David Adjaye.
Jamie Hewlett's most notable works include illustrations for the band 'Gorillaz'
The video we've included below features John Hurt. The rest of the interviews can be viewed on their Facebook app.