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Karl Lagerfeld has appointed Luisa Via Roma the exclusive online retailer for his men’s line that coincides with his foray into more affordable clothing via his Masstige imprint.

The men’s collection boasts T-shirts, jeans, biker jackets and trench coats and has an in-store preview in Florence as part of a blogger event dubbed “Firenze4Ever” taking place June 15-17. Check out the gallery for more.

Source: WWD

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