The archive of the Longines watch company is so extensive and contains so many covetable models that the brand hardly needs to employ any designers - it could survive very nicely simply by reviving pieces from its back catalogue.
Watch of the collection The 24 Hours (above) is a reincarnation of an old model made for the Swiss national airline during the Fifties. The update comes in a 47.5mm case with a huge onion crown. The only problem: you need to relearn how to tell the time - what looks like ten past ten, for example, is actually ten past eight. £2,040.