Despite reports highlighting on the ills associated with binge drinking, students continue to overdo their alcoholic consumption. And now, a new study believes it might have something to do with a link between binge drinking and improved social status.

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In the study, college students who engage in binge drinking were found to be on average happier and more socially satisfied than those who practice moderation. Binge drinking is defined as "consuming more than four drinks per session for females and consuming more than five drinks per session for males."

The data was compiled based on survey responses of some 1,600 students from "a selective residential liberal arts college in the Northeast", social satisfaction was rated highest among members of high-status groups compared to low-status groups.

What was particularly interesting was how this behavior is used to climb the collegiate social ladder.  Low-status students were revealed to be able to elevate their social satisfaction by binge drinking, while students who already belonged to high-status groups were less socially satisfied if they did not binge drink. And the majority of the 64 percent who claimed to be binge drinkers tended to mimic the behavior of high-status group members in order to elevate their social status.

The findings were unveiled during the 107th Annual Meeting of the American Sociological Association.