Do we really need PSAs to remind us to get laid? This PSA, is from Singapore, a nation whose birth rate is one of the lowest in the world.
With the help of a local ad agency, and Mentos, they are trying to jumpstart the birthing with this vaguely hip hop song urging people to have sex. Will it work? Aren't people already having sex there? Check it out below:
Here are some amazing sample lyrics:
It's national night and I want a baby, boo
I know you want it, so does the SDU
I ain't merlion baby, this is national duty
Let me SMS the details of our late night dooty... call [...]
Singapore's population, it needs some increasing
So forget waving flags, August 9th we be freaking
According to the Wall Street Journal:
The song, devised by ad agency BBH Asia-Pacific and spread via social media, is part of Mentos's plan to launch a special "I Heart SG" pack of their signature mints for this year's National Day. The agency was asked to come up with a campaign to "prove how much Mentos really 'hearts' " Singapore, according to the project's creative director, Adrian Chan.
"Mentos has always stood for 'fresh thinking,' so we decided to apply some to an issue that is very close to home: our declining national birthrate," said Mr. Chan.