In case you didn't notice, NASA successfully touched down on Mars yesterday. It's a pretty big deal in terms of space expeditions, but one person who's really making waves on the net is this mohawk-haired, star-dyed flight director named Bobak Ferdowsi.

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Ferdowsi works inside the Spaceflight Operations Facility for NASA's Mars Science Laboratory Curiosity rover at Jet Propulsion Laboratory. He was the hero of Twitter during the Mars Curiosity landing.

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Obviously, it helps to have a wacky hairstyle when you're surrounded by blue polo shirts and newscaster dad hair. There's even a Tumblr page called “F*ck Yeah, Bobek Ferdowsi” which popped up overnight and has been curating the best of Bobek fandom.

And here's Bobak's reaction to his new meme status: