Here's one way to wish your country's athletes good luck for this year's Olympics. Set up by Proctor & Gamble and Gillette for the latter's global “Get Started” campaign, they decided to send good vibes to Team USA with this high-tech kick off.
In the video description, Gillette explained the visual artistry, which featured 60-foot holograms of swimmer Ryan Lochte and sprinter Tyson Gay:
Part science, part nature and part digital art, Gillette created a series of projected light displays on buildings throughout Boston culminating in a massive water show. The event used half a dozen projectors to display video images of Ryan Lochte and Tyson Gay in action on two massive screens of particulate water vapor sprayed above the surface of the water adjacent to Boston’s Institute of Contemporary Art.