To celebrate the upcoming launch of the new A-Class model, Mercedes-Benz organized A ROCK concert series fronted by none-other than British alternative rock band Placebo. Following performances in Paris, Rome, Zurich and Hamburg, Germany, they'll be finishing things off in Madrid, Spain on July 5.

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Anders Sundt Jensen, Vice President of Brand Communications for Mercedes-Benz Cars, explains why they teamed up with Placebo, saying that the band "stands for creativity, passion, and a dynamic and unmistakable style so it fits perfectly with Mercedes-Benz and the new A-Class.”

via Hypebeast