You've heard of it. But you may or may not have experienced it. The phenomenon known as Bieber Fever is more infectious than some diseases and now, researchers are looking into the brains of teenage fans to find out why it even exists in the first place.
Neuroscientist Daniel Levitin found that "familiar, favorite music stimulates the release of dopamine, the
neurotransmitter involved in pleasure and addiction, providing the same
rush as eating chocolate or that winning does for a compulsive gambler," via fMRI scans, according to WSJ.
Boys are susceptible to Bieber Fever but it's really the adolescent girls who pose the highest risk. The cure for Bieber fever?
None other than growing up.
"I used to be, like, madly in love with Justin Bieber. Now I still like him, but I don't really love him, and I don't scream so much anymore," 11-year-old Carly told the Journal.
Earlier this month, Valerie Tweedle and Robert J. Smith, scientists at the University of Otawa revealed that Bieber Fever is spreading around the world. FASTER THAN MEASLES. And the only cure is negative press about the megastar.