Those nights spent watching online reruns on your tablet are finally
going to pay off for advertisers and sleeping pill manufacturers.
According to a new study by Resonate, insomniacs are much more likely to use computers, tablets and cell phones as a way to watch television, and 30% spend more than 40 hours per week online.
The study consisted of more than 4,500 total respondents, of which 694 identified themselves as insomniacs. The self-identified insomniacs were then weighted for age, gender and income. Insomniacs make up roughly 14% of the study.
A spokesperson for Resonate suggests hooking up pharma brands selling sleeping aids with time-targeted ads to help reach out to insomniacs online. They also state that mattress brands, consumer electronics retailers or energy drink makers could potentially benefit from these findings.
via ClickZ
According to a new study by Resonate, insomniacs are much more likely to use computers, tablets and cell phones as a way to watch television, and 30% spend more than 40 hours per week online.
The study consisted of more than 4,500 total respondents, of which 694 identified themselves as insomniacs. The self-identified insomniacs were then weighted for age, gender and income. Insomniacs make up roughly 14% of the study.
A spokesperson for Resonate suggests hooking up pharma brands selling sleeping aids with time-targeted ads to help reach out to insomniacs online. They also state that mattress brands, consumer electronics retailers or energy drink makers could potentially benefit from these findings.
via ClickZ
