To encourage a bunch of rowdy rugby fans to choose their beer, Argentina's Cerveza Salta has created a vending machine that needs to be tackled before it will give up its goods.
After you insert your coins, you'll need to hit the Rugbeer machine with some level of force before your can of beer gets dispensed. Just don't hurt yourself doing that. Check out the video below. If you're a weak guy, then well, too bad. There shall be no beer for you. [Cerveza Salta via PSFK]