We don't know what Popchips are, but apparently they've been duped to spend their marketing budget ($1.5 million!) to make this dumbass viral starring recently single Ashton Kutcher (and a bunch of his alter egos):
If you winces while watching, you're not alone. Critics have been blasting the actor for his portrayal of an Indian man named "Raj." Entrepreneur and writer Anil Dash best sums up our feelings for this video:
“Don’t watch it; It’s a hackneyed, unfunny advertisement featuring Kutcher in brownface talking about his romantic options, with the entire punchline being that he’s doing it in a fake-Indian outfit and voice. That’s it, there’s seriously no other gag…
“I think we can attack the process by which these broken, racist, exploitative parts of our culture are created. I think the people behind this Popchips ad are not racist. I think they just made a racist ad, because they’re so steeped in our culture’s racism that they didn’t even realize they were doing it.”
So yeah, here's hoping that Kutcher chokes on those Popchips.