A 49-year-old Russian named Alexander Lavrov reportedly became the champion of first-ever caviar eating contest after eating an entire pound of black caviar (worth $5,000) in 86 seconds! It's no wonder the organizer spent the equivalent of $65,000 on the contest.
Guess competitive eating doesn't just have to be about pies and hot dogs. Here's an explanation on the cultural difference courtesy of one spokesperson:
In Texas, people organise hot dog and hamburger eating championships and contests. In Moscow, people eat black caviar instead.
Fancy people with their fancy contests. Still, it does make you wonder about what would happen if someone tried to eat $5,000 worth of hot dogs. But let's hope we never get to find out.