It's hard to believe that Playboy has been around for so long. At
the height of the publication's circulation, they were selling more than
7 million copies per month.
Not bad for the 60s and 70s, but Hugh
Hefner knew there was still a lot of work to be done in order to
convince companies and ad agencies who might not otherwise consider
buying ad space in their mag. Below are some of the campaigns the magazine ran from back in the day:
Obviously, such campaigns would not have the same affect in today's day and age. So it comes to no surprise that Playboy's advertiser rate base is now hovering at just 1.5 million, and even then, its biggest issues only sell about 50 ad pages.