Not everyone has what it takes to be a world-class pianist, but at least
this interactive banner ad from MetLife gives you a little taste:
Created by Crispin Porter + Bogusky, the ad features Peanuts character Schroeder at his piano with the headline: “Help Schroeder with his big performance.” Players simply have to touch any key on their computer keyboard at roughly the speed he plays. A meter will let you know how fast you’re going.
While it's not too challenging, the banner which ran on The New York Times‘s homepage last week has been picking up quite a bit of attention. the ad fits in with MetLife’s current “I Can Do This” campaign about taking that first step to overcome any obstacle. Try out the “game” over MetLife’s Facebook Page.