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Justin Timberlake is playing the noble philanthropist and has signed up to take on Mount Kilimanjaro. For what? To raise awareness of the global water crisis.

He says: "I've been training four times a week to get my VO2 (oxygen consumption) levels up to expand my lungs. We'll climb a week straight, carrying 30 pounds on our backs. It's going to be intense, but it's going to be so rewarding. We're going to be ready for it."

Well, you better be ready for it, because that's what nearly killed Ann Curry the last time. And man, do you absolutely have to drag Lupe Fiasco and Kenna with you? You know you're not going reap the "rewards" if you end up dead.
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