According to Starbucks' sustainability director Jim Hanna, the coffeehouse chain may soon be unable to sell its principal product due to the detrimental impact of climate change on coffee bean production. Here's what he told the Guardian during a phone interview:
"What we are really seeing as a company as we look 10, 20, 30 years down the road - if conditions continue as they are - is a potentially significant risk to our supply chain, which is the Arabica coffee bean," said Starbucks Sustainability Director Jim Hanna in a phone interview with the Guardian.
In addition to Central America's farmers already feeling the effects of global warming on their crops, Hanna told the Guardian of his plans to visit Washington to speak to members of Congress at a Union of Concerned Scientists event to speak about climate change and coffee.
The Starbucks website addresses climate change, writing, "In addition to increased erosion and infestation by pests, coffee farmers are reporting shifts in rainfall and harvest patterns that are hurting their communities and shrinking the available usable land in coffee regions around the world.
In the meantime, Starbucks has announced it plans to enter the juice-bar market, causing Jamba Juice stockholders to freak out and resulting in the price of JMBA to drop 3.5%.