adidas Originals: “All Originals, Leave a Legacy” Street Style Challenge
Jun 18, 2012 11:21
adidas Originals celebrates the brand’s most iconic and classic styles such as the adidas Superstar, the Firebird track top, the adistar racer and the trefoil tee with the debut of the “all Originals, Leave a Legacy” campaign. The campaign kick starts today on Facebook, followed by a series of in-store activations starting June 14th through to July 24th.
Allowing fervent trefoil fans to demonstrate their originality and legacy-worthy street style, the “all Originals, Leave a Legacy” campaign is a style challenge that will see adidas Originals fans showcase their unique street looks via the adidas Malaysia Facebook page or at participating in-store locations throughout the months of May and June.
To participate, fans need to snap a picture of themselves in their adidas Originals look, and upload the picture on the adidas Malaysia Facebook page, via the “Leave a Legacy” Facebook application.
Alternatively, fans can also visit participating adidas Originals stores in Pavilion, KLCC, Mid Valley and 1 Borneo during the campaign period, to shoot their adidas Originals look. There will be a unique photo stage, complete with a photographer, quirky street props and street scenes to assist fans in snapping their best street style. The pictures taken will then be uploaded onto the adidas Malaysia Facebook page, where voting by netizens will determine who has the most original street style. RM15,000 worth of adidas vouchers will be up for grabs for the top 20 best looks with the most ‘likes’.
Bryan Gee, Manager, Brand Marketing, adidas Malaysia, said, “As THE global street wear brand, we wanted to capture the essence of originality and heritage in Southeast Asia, and provide youth a chance to express their individual flair in styling up with Originals”.
“The “all Originals, Leave a Legacy” campaign is all about celebrating icons – whether it’s the enduring iconic adidas styles, seen on numerous celebrities worldwide such Katy Perry, Snoop Dogg, who have themselves become icons in their own right, or all our fans and their own unique, Originals style.”
He added, “This campaign is one of many initiatives coming up in 2012 to bring fresh life into the adidas Originals brand.”